OUR STORY
The Three Pilas Of Expertise
Yara New York is the culmination of generational legacy, specialized expertise, and an unwavering bond of friendship.
Our name, Yara, is drawn from the Hindi word Yaara, meaning friendship—the core principle that unites our three founders.
While our brand is rooted in this shared history, our vision is global. Launched from our base in New York, we embrace the beautiful, varied meanings the word Yara has taken on as our jewelry travels the world.
The Bond That Builds Luxury
Yara New York is run by three second-generation jewelers: Vivek Soni, Arihant Kothari, and Saiyam Sethia. Each of us brings a distinct, world-class specialization that, when combined, allows us to create diamond and color stone pieces of a quality unparallel in the United States:
Saiyam Sethia
– The strategist and solitaire specialist. Saiyam anchors the brand from our New York platform, bringing a keen understanding of solitaire diamonds and the management vision to scale our luxury brand globally.
Arihant Kothari (Jaipur)
– The master of color. With deep, inherited knowledge from the global hub of gemstones, Arihant is responsible for sourcing and curating the exceptional color stones that define the vibrancy of our collections.
Vivek Soni (Mumbai)
– The manufacturing expert. Hailing from the gold capital of India, Vivek ensures every piece is built with a dedication to flawless execution, guaranteeing the high-quality gold jewelry and diamondsthat form the foundation of our craft.
Design, Quality, and Craftsmanship
We pride ourselves on a relentless commitment to quality. Every piece of Yara jewelry features high-quality finishes, a stunning arrangement of color stones, and the magnificent shine of meticulously worked gold and diamonds.
Our design philosophy is centered on unique artistry. While we introduce new designs regularly to excite our clients, our collections span a diverse spectrum:
Bespoke Masterpieces: Unique designs and pieces that are made only once in their lifetimes, ensuring true exclusivity for our most discerning clients.
• Signature Collections: Beautiful, replicable designs that allow for complete customization to perfectly fit your vision.
A Global Partner in Luxury
With our sourcing expertise in the East and our business base in New York, we are uniquely positioned to serve the global luxury market. We are trusted partners for jewelry stores worldwide, expertly managing:
• Bulk Orders
• Custom Orders
• Regular Design Generation
At Yara New York, we cater to every luxury need, delivering exceptional quality and unmatched design in every shimmering piece of gold and stone.
